09 Jul Lady GaGa Launches New Beauty Brand!
Lady GaGa has been the powerhouse for music, eccentric fashion and hundreds of memorable moments. She didn’t stop there, she has now decided to enter the beauty world and take it by storm. Get ready little monsters because GaGa is here to shine with Haus Laboratories, launching in September exclusively on Amazon. The Oscar winner went to Instagram, posting a video featuring herself and various models in graphic makeup. The video included a voiceover by Gaga, who states: “The last thing the world needs is another beauty brand, but that’s too bad. They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself. Your glam, your expression, your artistry. We want you to love yourself. Our house, your rules.”
The brands mission is designed with artistry and versatility in mind to inspire endless self-expression and reinvention in todays culture. Something that Lady GaGa has always been an advocate of is self love and individuality and growing from the bottom up. Designed to appeal to a wide range of people and inspired by her days as an aspiring singer shopping for makeup at N.Y.C. drugstores before a show, Haus Laboratories will items like multi-use sticks for the eyes, lips and cheeks, all sold in kits priced at $49.
Haus Laboratories. Our Haus, Your Rules. We’re ready for this new venture in her career and to rejoice in self-expression. Also, upon further inspection of the commercial seen here, we spy with our little eye, some Texas talent playing muse to the pop superstar. More on Who he is and how he got his big break, coming soon on StyleLushTV.Com.