27 Mar Three things trending now in Hair Care! You might be surprised.
The global hair care market reached about 85.5 billion U.S. dollars in 2017 and is expected to grow to 102 billion dollars by 2024. If there’s one thing that these stats prove – people are serious about their hair care! We looked into some of the top trending items making the rounds in this powerhouse industry right now. The results? You might be surprised.
1. Apple Cider Vinegar
It’s no secret that apple cider vinegar has been circulating as the trendiest “wonder drug” in recent years, but how about “miracle hair care product”? With beneficial claims like protecting against harmful bacteria, lowering cholesterol, and boosting immune systems, it was only a matter of time until apple cider vinegar made its way into hair care. Looking to try this out? WOW Apple Cider Vinegar Shampoo and Conditioner is one of the top brands worldwide right now soaring the Amazon charts and creating sales well over $1 million per month. Customers swear by its quality and it’s been years since the industry has seen such brand loyalty so quickly. So what do you think? Will this “special ingredient” win you over?
Retails for about $29.94 on Amazon
2. THICK HEAD FOR MEN
Long gone are the days where Rogaine is the only game in town for new hair-growth. Trending now with men – THICK HEAD. The Hair Loss Association claims that by age 50, 85 percent of men will experience significant hair loss and despite ongoing pretense that most men don’t care, they do! THICK HEAD is a new extension from the makers of Keranique, a women’s regrowth system. Now dipping into the male market, they are betting on their new brand and believe it will launch further than any other new hair-growth product. The reason? Superior Kits. By offering high quality kits as opposed to single items, men can encompass a well rounded routine that encourages hair growth regularly. Their starter kit called Head Start, includes a shampoo/conditioner, a hair regrowth treatment with extra-strength 5 percent Minoxidil topical solution and a hair thickening gel. So far, consumers are very responsive and industry sources predict that THICK HEAD has potential to pass $25 million in sales in the first year alone. So how about it men? Interested in an entire kit rather than a single item buy?
Products range in price. 3 piece starter kit averages $29.95
3. Going Green
In recent years, consumers are becoming more and more educated about chemicals, fragrance and other clinical ingredients. Products that could be harmful to a healthy body are seeing a decline is sales steadily and hair color is no exception. With documentaries leading the way for consumer information, more and more shoppers are considering where their products are coming from, who creates them and how they affect the body and environment. Because of this, many products are needing to rethink their approach and offer alternatives for safer consumer consumption. Enter Clairol. As an attempt to keep up with the times, Clairol has introduced a new line of green hair color products and consumers are taking notice. Their new Natural Instincts is made with 80 percent naturally derived ingredients, no parabens and eco-friendly packaging. They have also included popular natural ingredients such as aloe vera and coconut oil. With a range of 37 colors, at home hair colorists with an awareness for ethics seem to be very interested and with a long standing reputation for over 60 years, Clairol quality seems to be winning consumers over.
Ranges from $5.99 – $7.99 at your local drug or budget superstores
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