THE OPEN DOWNTOWN POP-UP INITIATIVE BRINGS DREAM TO REALITY

THE OPEN DOWNTOWN POP-UP INITIATIVE BRINGS DREAM TO REALITY

These are the kind of stories that keep Style Lush TV doing  what we are doing in this great city. Everywhere we go, we express how much we love the OPEN Downtown Pop-up Shop concept. Very recently, a great local entrepreneur turned her dream into a reality and we could not wait to share it with you.

OPEN Downtown Pop-up Shop, Eye Candy Boutique, has transitioned to a long-term boutique at 531 Navarro St., San Antonio, Texas, 78205, just in time for holiday shopping. This one-of-a kind shop offers new arrivals each week, with special holiday hours in December: Monday through Friday, 11 a.m. – 7 p.m. and Saturday/ Sunday 12 – 6 p.m.

Eye Candy Boutique participated in the OPEN Downtown Pop-Up shops last May, set up to drive business to St. Paul Square, and the 90-day activation created to drive traffic to 531 Navarro St. This program is a conjoint effort with the Center City Development & Operations Department and property owners which allows entrepreneurs in the San Antonio area an opportunity for a short-term lease to run their small businesses in vacant properties in downtown San Antonio.

“I couldn’t have asked for a better location to start the boutique and am so grateful to San Antonians that are now regular clients and consistently support the brand,” says Elsa Fernandez, owner of Eye Candy Boutique. “The renovated space in which I was only to be set-up 90 days has now become the home of Eye Candy Boutique and it is beyond thrilling to be here during the Holidays. The biggest thank you goes to the City of San Antonio, the CCDO and the OPEN Downtown Pop-Up Shop program for this invaluable experience.”

Eye Candy
Seen in photo: Elsa Fernandez, owner of Eye Candy Boutique

Eye Candy Boutique offers an array of styled apparel for the fun-loving woman, specializing in plus-sized (XL-3XL) fashion and statement accessories for everyone. The store also participates in the Downtown Tuesday initiative, in which shoppers can enjoy 10% off every Tuesday from 5 p.m. to 7 p.m.

Eye Candy Web image

About Eye Candy Boutique
Founder, Elsa Fernandez, began her dream of opening a boutique that specialized in plus-size fashion during an entrepreneurship course at Texas State University.  Through personal experience, she knows that flattering and trendy plus-size merchandise is not always the easiest to obtain.  Eye Candy Boutique is meant to make the specialized shopping process more pleasant without breaking the bank.  Elsa spends her time searching for the latest must-have plus-size fashion and statement accessories for everyone to curate a well-rounded collection of products.  Eye Candy Boutique is a result of her desire to help women fill their wardrobe with fabulous pieces and feel they are capable of Capturing Eyes at Every Size! For more information about Eye Candy Boutique, visit www.heyeyecandy.com.

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Burgundy Woods
Burgundy@StyleLushTV.com

Burgundy Woods has a Bachelor of Arts Degree in Music/Music Industries from the University of the Incarnate Word and a Design & Trend Forecasting degree from The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She began her career in Hollywood, California, where she worked for major record labels such as Virgin Records, Interscope Records, EMI Music and Capitol Records. Later after attaining her fashion degree, she was discovered by MySpace, Inc. and was immediately hired to be their Fashion Curator starring and producing her show THE B-SPOT Fashion & Trends on their Fashion & Shopping channel. During this time, online media was in its infancy. She and her colleagues contributed to the invention and molding of the online fashion media industry. Many of the stylized ideas and tools that were launched through these platforms are still used to this day as industry standards for online fashion media. Later, with her extensive experience in developing online fashion media, she continued the show independently and has successfully rebranded THE B-SPOT into Style Lush TV online fashion network. Now, with over eight professional years in online fashion media and trend forecasting, she continues to pioneer, maneuver and develop her industry. She is currently the Senior Digital Fashion Editor, On Camera Fashion Personality and Senior Video Producer for Style Lush TV. She is also the President of the Texas Fashion Industry Initiative. The states official non-profit for the positive growth of the Texas Fashion Industry