Activewear is the New Casual Wear for San Antonio Women

Activewear is the New Casual Wear for San Antonio Women

Lately, we here at Style Lush TV have been getting a lot of messages regarding activewear and wether or not it’s ok to leave the house to run errands in it. I, personally, have noticed a recent spike in the activewear trend, most specifically for the working woman in San Antonio. It is the beginning of the new year, thus this entices us to set new “healthy lifestyle” goals. Women want to look good and feel good going into the gym and it wouldn’t hurt to look good after the gym either. We all have made those quick pit stops to the corner CVS or HEB or needed to dart into a public place to run a few quick errands in our activewear. Luckily, high fashion designers and top retailers are paving the way for acceptable activewear as causal wear and fortunately for us gals on the go, it’s very fashionable stuff.

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A range of retailers, from H&M to Tory Burch, are following the likes of Lululemon and are maintaining this activewear trend. We are starting to see that wearing gym clothes beyond the gym has become more and more appropriate in the everyday wear of a women’s attire. The fashion industry cannot deny this trend, noticeably it has hit many of our worlds fashion capitals and runway shows.  During these colder winter months, yoga pants are being seen on an afternoon lunch date or errands run at North Star Mall. This polyester and spandex form fit activewear pant is commonly seen paired with a decorative sweater or a classy casual jacket. On both sides of the Atlantic, Nike’s woven Flyknit running shoes have been seen paired with trousers or flippy skirts, quickly becoming a popular accessories in sight.

In the article “For the Activewear Market, there is no way but up” on businessoffashion.com chief analyst, Marshal Cohen  at Port Washington, N.Y.-based market research firm NPD Group states,  “This is not a fashion trend, it’s a lifestyle trend, the difference here is that there’s functionality mixed with fashion, not just solely fashion.”

I like to consider myself a retail professional (wink,wink) I have been in the industry for over five years. Currently I am an associate at Gap in the Quarry. You may not know, but Gap has a great activewear collection called GapFit. They offer your basics as well as bold prints and colors to fit those with an edgier side for tight fit active ware and also have a great price range for the average shopper. I personally,  think it is vital for every woman to invest in some work out staples such as the simple black legging or boot cut spandex pant (based on preference). Next to your staple pant an easy loose tapered fit tank or tee is an essential. If your budget allows I would suggest investing into two or three of these workout tops. Lastly, your basic pull over or zip up is key to pull your workout pant and top into a full ensemble. Here are a few fun tips to keep in mind when incorporating your activewear trend on a day to day basis.

1. ACCESSORIES

Pair with an accessory or two, like a lightweight sweater, scarf or simple beanie.

2. JEWELRY

I am a jewelry kind of gal, so you will catch me wearing rings, studs, or a simple necklace with just about everything. Add your staple piece when you head out for the day in your activewear.

3. FOOTWEAR

Activewear doesn’t always mean having to partner your outfit with sneakers or a messy hair do. Try pairing with some causal flip flops, sandals or flats and let your hair down maybe you can tie in a cute headband.

 

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Working in such a centralized area of San Antonio allows me to see the range of women who suit this recent trend in all varieties.  Most commonly the “active wearing” shopper is the young college student, which needless to say has the ability to dress casually on a regular basis. A close second is your working mom, she likes to look professional or shall I say, “not slumpy” and wears a fitted work out pant and zip up is a way for her to maintain a casual yet attired outfit for the day. Plus, let’s not forget the functionality of this apparel for her! Lastly, is a middle aged women, she already has a typical work schedule and is most likely rooted in a routine. She is just venturing into this work out trend and doesn’t know where to start. This women is a little less concerned with being trendy, wants to feel age appropriate, functional and feel well put together. These women are not only shoppers on-the-go but their life is frequently in motion.

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Photos By: Trend Coucil
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Burgundy Woods
Burgundy@StyleLushTV.com

Burgundy Woods has a Bachelor of Arts Degree in Music/Music Industries from the University of the Incarnate Word and a Design & Trend Forecasting degree from The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles. She began her career in Hollywood, California, where she worked for major record labels such as Virgin Records, Interscope Records, EMI Music and Capitol Records. Later after attaining her fashion degree, she was discovered by MySpace, Inc. and was immediately hired to be their Fashion Curator starring and producing her show THE B-SPOT Fashion & Trends on their Fashion & Shopping channel. During this time, online media was in its infancy. She and her colleagues contributed to the invention and molding of the online fashion media industry. Many of the stylized ideas and tools that were launched through these platforms are still used to this day as industry standards for online fashion media. Later, with her extensive experience in developing online fashion media, she continued the show independently and has successfully rebranded THE B-SPOT into Style Lush TV online fashion network. Now, with over eight professional years in online fashion media and trend forecasting, she continues to pioneer, maneuver and develop her industry. She is currently the Senior Digital Fashion Editor, On Camera Fashion Personality and Senior Video Producer for Style Lush TV. She is also the President of the Texas Fashion Industry Initiative. The states official non-profit for the positive growth of the Texas Fashion Industry