April 25, 2017 by Burgundy Woods
1. Top of the page: Left Hand Corner: Contact Info | Right Hand Corner: Release Date. Usually it’s immediate.
2. A great Headline Title, bolded
3. A Subtitle that tells a bit more information about the headline title
4. Your Brief: The most important part of your release. Keep it One Page, write it the way an editor or reporter would write it. Classic Tip, your Brief Should Answer the Following, Who, What, Where, When, Why and How? ALWAYS make it editable, meaning do not make it a PDF where an online editor can not copy/paste/edit the brief elsewhere. These days, online media is so busy, they will not sit there and retype your entire press release all over again on their platforms. They simply do not have the time and you run the risk of them skipping over your release. What they do have time for is a copy/paste/edit of your press release. So make sure it’s either formatted professionally in the body of the email (my favorite) or a word doc attachment. If not a word doc, any other editable format will do. (Including the release in both the body of the email and as an attachment is also great.)
5. About section: On the very bottom of your press release include an About section. It will tell the recipient of the press release information about the main entity, event, charity, person, business etc. in the press release. Think of it sort of like a mini bio about the main entity of your press release. And what’s up with that strange line of pound signs (no, they are not hashtags youngsters) on the bottom of the page Burg? Well, guys, those simply communicate to me (or any other recipient of your press release) that the press release is complete will not longer have any more copy to read. (What’s “Copy” Burg? “Copy” is simply a fancy word for “verbiage” or “words”)
6. Please always include at least Three, High Resolution Photos. Always make sure you have the correct permissions to use these photos as these are the photos that will be used. If your photographer wants credit, always make sure to include that information so that we can properly tag this talent. Also, if it is an event, attach an additional Digital Flyer that can be used on social media and on our fashion events calendar.