March 3, 2017 by Jeanelly Concepcion
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NYX Cosmetics has finally arrived in San Antonio! Opening their 100th store in the U.S. and the first of 2 in San Antonio, the unveiling of the affordable cosmetics store at The Shops at La Cantera was nothing short of fabulous! The party started the night before the official Grand Opening on Friday 2/24/2017, with a Media Preview followed by a fun cocktail party at The Whiskey Cake. Media and influencers enjoyed a preview of the store with everything it has to offer. During the Grand Opening weekend, we celebrated with special offers, Slo Mo Photo Booth fun, a visit from 2 Beauty Bloggers, @LustreLux and @LaDemi and fantastic prizes.
The sections of the store are all divided, but cohesive. You have your brow section, lips, face, nail polish, etc. Every section has a small interactive screen where you can scan the product and they offer tips and how-to’s with fun videos from our favorite beauty bloggers and YouTubers. Very state of the art! In the Beauty Bar area, all of the MUAs are ready to help with demos and pointers on how to achieve your desired looks with the products. The stations are also equipped with the screens with longer versions of the tip videos. NYX Cosmetics can be found in many of your favorite local drugstores, Target, Ulta, and even some major grocery stores, but only the in-person store will offer a full beauty bar experience and a huge variety of products that you might not find anywhere else.
The next store is set to open at North Star Mall on March 24th, so be sure to join the Grand Opening festivities!